When maora.matcha first partnered with AT PACK in 2025, the German Matcha brand was operating just one store.
As the business developed,When maora.matcha grew from one store to two, its packaging also had to support more customer occasions.the customer began building a more complete packaging system around the brand.
Case Details
As the business expanded, its packaging needs grew from basic drink packaging into a complete branded system, including double-wall paper cups, PET cold cups, paper bags and cup carriers.
The challenge was no longer just finding packaging products — it was creating a consistent packaging experience that could support future growth.
Challenge: Growing Without Losing Brand Consistency
When maora.matcha expanded from one store to two, their packaging needs became more complex.
Different products required different materials, sizes and production processes, but every item still needed to deliver the same brand experience.
The challenge was not only finding packaging — it was building a reliable system that could support growth while keeping the brand consistent.
Solution: Turning Multiple Packaging Needs into One Complete System
AT PACK worked closely with maora.matcha to create a unified packaging solution instead of handling each product separately.
We helped the brand extend its visual identity across different packaging formats, including paper cups, PET cups, paper bags and cup carriers, ensuring consistent logo placement, design presentation and overall brand style.
Beyond product supply, AT PACK managed the complete process from product selection, artwork coordination, production control to shipping arrangement, reducing communication costs and making purchasing more efficient.
As the brand prepared for its second store opening, we also adjusted production and delivery plans based on their actual timeline, helping prevent packaging shortages and ensuring a smooth expansion.
Result: A Packaging Partner That Grows With the Brand
From one store to two, maora.matcha successfully built a complete branded packaging system with AT PACK.
Today, the brand benefits from a more consistent visual experience, a smoother purchasing process and a reliable supply partner that understands its growth journey.
For AT PACK, every project is not only about delivering products — it is about helping coffee and beverage brands build stronger identities through better packaging.
Our mission is to help 10,000 coffee brands strengthen their brand impact through better packaging.
For maora.matcha, this means having a packaging system that grows together with the brand.
