|
35%
Merch Revenue
|
30%
Cost Reduction
|
2,500+
Brand Advocates
|
8
Product Categories
|
Strong coffee quality but weak brand presence and limited revenue streams beyond coffee sales.
Developed comprehensive merchandise system including tumblers, apparel, and gift sets to extend brand reach.
Creating brand ambassadors: Every customer becomes a walking advertisement through thoughtfully designed merchandise.
Integrated merchandise production with coffee packaging, optimizing logistics and reducing costs by 30%.
Merchandise now represents 35% of total revenue, with customers becoming brand advocates in their communities.
Timeline45 Days |
LocationColorado, USA |
