From Small Test Orders to Multi-Store Growth: How AT PACK Helped Shibam Coffee Build a Unified Packaging System

When Shibam Coffee first contacted AT PACK in 2025, the project started with a small trial order — around 100 glass cups, 100 ceramic cups, and 500 Coffee To Go Boxes.

However, the customer was not simply looking for individual products. As the brand continued to grow, they needed a reliable packaging partner who could support different stores, maintain consistent branding, and manage multiple product categories efficiently.

From the beginning, AT PACK focused on becoming a long-term packaging partner rather than just a supplier.

Challenges

Managing Growth Across Multiple Stores and Product Categories

As Shibam Coffee expanded, their packaging requirements became increasingly complex.

The challenge was not only producing individual items, but creating a complete packaging system that could deliver:

• Consistent brand identity across different locations
• Stable quality across various materials and products
• Competitive landed costs for multiple stores and future franchises
• Flexible production and shipping solutions for urgent needs

The product range gradually expanded from Coffee To Go Boxes and cups to cup sleeves, coffee bags, glassware, ceramic cups, thermal products, and food packaging.

Managing different suppliers for each category would increase communication costs and create difficulties in quality control.

Solution

Building a One-Stop Packaging Partnership

AT PACK helped Shibam Coffee transform scattered packaging purchasing into an integrated supply solution.

1. Extending Brand Identity Across Multiple Products

Based on Shibam Coffee’s Yemen coffee culture and visual style, AT PACK helped extend the brand identity across different touchpoints, including:

• Coffee To Go Boxes
• Cup Sleeves
• Coffee Bags
• Glass Cups and Pots
• Ceramic Cups
• Food Packaging

This allowed different stores to maintain a unified and professional brand experience.

2. Turning Price Challenges into Long-Term Purchasing Solutions

Shibam Coffee is highly focused on cost control and frequently compares different supplier options.

Instead of competing only on price, AT PACK provided a value-based solution through:

• VIP customer support
• Flexible purchasing plans
• Additional logistics support
• Volume-based optimization strategies

For example, AT PACK helped the customer test smaller quantities first, then gradually increase purchasing volume as confidence grew.

The cup sleeve project developed from an initial small-batch test into large-volume repeat orders, helping the customer achieve better cost efficiency through scale.

3. Flexible Production and Logistics Management

Due to multiple store openings and inventory pressure, Shibam Coffee often required fast response and flexible delivery solutions.

AT PACK supported the customer through:

• Coordinating urgent production schedules
• Combining air and sea shipping methods
• Providing additional support for time-sensitive products
• Maintaining communication during unexpected logistics situations

When customs inspection caused delays for cup sleeves in the US, AT PACK actively followed up with logistics partners, provided regular updates, and helped the customer receive the goods successfully.

Results

From Test Orders to a Long-Term Growth Partnership

Through continuous cooperation, Shibam Coffee developed from a small test customer into a long-term strategic partner of AT PACK.

The cooperation grew from:

• Around 100 glass cups and ceramic cups
• 500 Coffee To Go Boxes

into large-scale repeat purchases including:

• 100,000+ sugarcane plates
• 2,000 glass cups
• Cup sleeve orders growing from 100,000 pieces to approximately 300,000 pieces

The customer has completed multiple repeat orders and continues exploring new categories, including paper cups, glassware, ceramic products, thermal products, and canvas bags.

For Shibam Coffee, AT PACK became more than a packaging supplier — we became a partner helping the brand expand efficiently across multiple locations.

For Shibam Coffee, this means creating a consistent brand experience from every cup, box, and packaging detail.

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